Photo: Tim Glover

YAZOO increases Team HARD support for 2022

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Team HARD has announced YAZOO as title sponsor of two of the Cupra Leons entered into the BTCC for the 2022 season.

The cars will run under the YAZOO with Team HARD Racing banner, with the flavoured milk brand expanding an existing agreement with Tony Gilham’s squad.

“I’m really excited to have YAZOO back for 2022,” Gilham said. “It is a fantastic brand and a market leader in its industry. I am delighted that YAZOO has put its faith in my team for another year to help them reach this key audience.

“The big appeal to partners looking for brand exposure is the BTCC’s exclusive free-to-air coverage, broadcast live on the ITV network. Absence makes the heart grow fonder, and we saw fans return to the track in 2021 with a bang. The renewed enthusiasm for the championship after missing the 2020 season was fantastic last season, and I expect more of the same in the coming year.

“YAZOO prides itself on injecting moments of fun into the everyday, and what better way to do that than supporting BTCC to offer the perfect family day out? We always strive to get results while having fun at the same time, and I think that YAZOO share that ethos. This is an extremely exciting partnership for everyone involved.”