Photo: PSP Images

Dunlop returns as title sponsor

By

Dunlop has returned as title sponsor for the British Touring Car Championship. The new deal spans over four years and replaces HiQ, a sponsor that instead will put its name for the teams championship.
“I’m absolutely delighted that we are able to continue our extremely close relationship with both Dunlop and HiQ for another four years,” said series director Alan Gow on BTCC.net.

“Making it one of the most successful and enduring major sponsorships in the BTCC and, indeed, British motor sport.”

Group Managing Director Mark Brickhill is pleased over the new deal:

“We re-launched the HiQ network in 2008 with the signing of new franchise stores, a new impactful visual identity and a plan to set new standards of service in the fast-fit market.

“Our BTCC sponsorship has helped achieve these goals and the extension of our investment to include the HiQ Teams’ Championship for four years will help drive our ambitions for the network in the tyre fitting and servicing market.”